I
consistently do link-building tests between the various websites that I control
and one lately has been about the effects of so-called so extensive hyperlinks.
By using a single backlink from a PR3 website I was able to move a PR0 website
further up the look for search engines look for, but when I put the same backlink
on many webpages the PR0 website decreased down to below where it had been
before the research started. And this was with 20 hyperlinks recognized on a
website of a large number of webpages, which has existed for about 4 years.
To
choose why website extensive hyperlinks could be a problem, first let's look at
why website extensive hyperlinks might be used. There are a range of situations:
1)
You own both sites and want to backlink to the other for further information
2)
You have paid another webmaster to backlink to your own website
3)
You developed the website and want credit for the work
4)
You developed the design that the website is using
When
you look through the record of likely causes of website extensive hyperlinks,
it is a very restricted record of factors and all generally because there is
some relationship from the website with the hyperlinks to the website connected
to. There are not really many factors why a current website might instantly
choose to rank a backlink from every web page of that website to another
website. Especially not if that backlink is placed in the bottom (as in my
experiment) or in the sighed routing, such as a blog roll.
Now
both of these are tried and examined techniques for getting guests. I use both
on various websites for guests exchange and see the guests coming. For example,
I have seen guests moving between my websites via the blog roll hyperlinks and
my web design business has had plenty of customers appear who have seen and
visited on the backlink in the bottom of another client's website.
But
this is not what Bing is trying to depend when it is looking at hyperlinks. It
is a pity really that we are being penalized for putting hyperlinks for
traffic! However, there are ways around this damaging effect as my research
also found.
I
found out that by preventing the hyperlinks from the look for search engines on
all but the homepage, and then the rank of the PR0 website did increase back
again. It would seem that Google wants
us to be sincere on every backlink we rank as to whether it is just for guests,
or whether we would like some power placed on the backlink.
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